We collect two types of information from visitors to the Site:

(1) Personally Identifiable Information

Identifies you personally — name, address, email, telephone, or company name. We collect it when you:

• Register or create an account
• Sign up for our newsletter
• Contact us with a question
• Enter a contest or sweepstakes
• Make a purchase

(2) Non-Personally Identifiable Information

• IP Address — Used to deliver webpages and measure traffic
• Cookies — Small text files to personalise your experience
• Web Beacons — Invisible pixels measuring page visits and campaign effectiveness
• Demographic Information — Age, gender, postcode or interests you voluntarily provide

(1) Personally Identifiable Information

• Delivering newsletters, products or services you request
• Alerting you to special offers, updates and new services
• Completing a transaction or service you requested
• Fulfilling the terms of a promotion
• Ensuring the site is relevant to your needs
• Creating content most relevant to you
• Notifying you of material changes to this policy
• Responding to your enquiries

(2) Non-Personally Identifiable Information

Used as described above and as permitted by applicable laws, including combining with personally identifiable information.

(1) Personally Identifiable Information — When We Share It

• (i) To fulfil a service — Responding to queries, prize fulfilment
• (ii) Affiliates & strategic partners — Parties offering relevant products or services
• (iii) Third-party service providers — Order fulfilment, customer service, data analysis
• (iv) Purchase completion — Payment processors to complete your transaction
• (v) Legal compliance — When required by law or to protect rights and property
• (vi) Corporate restructuring — In the event of a merger, acquisition or asset sale
• (vii) Aggregate statistics — Non-identifying usage data shared with third parties
• (viii) Fraud prevention — Verification with third-party services

(2) Non-Personally Identifiable Information

We may share this non-personal information with third parties.

The site does not knowingly target or collect personal information from children under the age of 13. Should we learn that such information has been provided, we will promptly delete or destroy it.

By providing your information, you consent to its transfer across borders to affiliates, subsidiaries or third parties. Visitors from the EU or other regions should note that data may be transferred to countries with different data protection standards.

We communicate regularly with subscribers via email — primarily for confirmations, payment notices, service updates and legal disclosures. These are generally not optional.

You may opt out of promotional emails by clicking "Unsubscribe" in any marketing email, or by updating your preferences at the point of data collection.

Any information posted in public areas of the site is visible to all internet users. Please exercise caution — do not share personal information publicly. We are not responsible for the use by others of information you disclose in public posting areas.

This policy applies solely to information collected on dreamyannie.co.uk. The site may contain links to other websites whose privacy practices and content we are not responsible for.

We may use advertisers and ad networks to serve ads on the site. These companies may gather information about your visits to deliver relevant advertising. This policy does not cover the collection and use of information by such advertising companies.

To access or correct your personally identifiable information, visit your My Orders page or contact us via our online ticket system.

In the event of a sale, merger or acquisition, you grant us the right to assign all collected information to the acquiring party.

We may update this policy at any time. Material changes will be communicated via email to your registered address, or via a prominent notice on the site, before taking effect.

Whilst we make every reasonable effort to protect your information using firewalls and secure server software, no internet data transmission can be guaranteed 100% secure. Transmission to us is therefore done at your own risk.

In the event of a security breach, we will endeavour to notify you electronically and/or post a notice on the site. For questions, please contact us via our Contact Us page.

We comply with all applicable data protection laws, including:

• Data Protection Act 2018 & Privacy and Electronic Communications Regulations 2013
• General Data Protection Regulation (EU) 2016/679 (GDPR)
• Any applicable UK legislation ratifying or adopting the GDPR
• Personal Data (Privacy) Ordinance (Cap. 486, Laws of Hong Kong)

For further questions, please contact our Data Protection Officer at sales@dreamyannie.com.